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This privacy notice provides information on how Lidcare Pharma collects and processes your personal data when you visit our website or mobile applications. It sets out what we do with your personal data and how we keep it secure and explains the rights you have in relation to your personal data.
Lidcare Pharma is the leading pan-African e-commerce platform. Our Platform consists of our marketplace, which connects sellers to consumers, our logistics service, which enables shipping and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions between participants active on our platform in select markets.
This website and/or mobile application is operated by a member of the Lidcare Pharma group of companies, of which Lidcare Pharma Technologies AG is the ultimate holding company. Information about our affiliates can be found on our website.
Any personal data provided or collected by Lidcare Pharma is controlled by the affiliate company to which the website and/or mobile application links.
Personal data means any information that can be used to directly or indirectly identify a specific individual. We collect your personal data in order to provide tailored products and services and to analyze and continually improve our products and services. We may collect, use, store and transfer various types of personal data for the purposes of marketing and personal data improvement. Lidcare Pharma also uses Google digital marketing to propose targeted offers for specific products and services to our customers.
You provide us with your personal data when you register and process your personal data on our website and mobile platforms.
The personal data we collect includes:
a . Information you provide to us:
We receive and store the information you provide to us including identity data, contact data, biometric data, delivery address and financial data. These types of personal data may include:
Contact details (such as name, postal addresses, phone numbers and email addresses),
demographic information (such as date of birth, age or age range, and gender),
online registration information (such as your password and other authentication information),
Payment information (such as your credit card information and billing address),
information provided as part of online surveys (such as responses to any customer satisfaction or market research surveys),
Contest entries/submissions, and
In certain cases your marketing preferences.
B. Information we collect/generate or obtain automatically from third parties:
We automatically collect and store certain types of information relating to your use of the Lidcare Pharma Marketplace including information about your searches, views, downloads, and purchases. In addition, we may receive information about you from third parties including our carriers; payment service providers; merchants/brands; and advertising service providers.
These types of personal data may relate to your device (such as a PC, tablet, or other mobile device), your use of our websites and apps (as well as certain third-party websites with which we partner), and/or your personal data. Preferences, interests, or geographic location. Examples of these types of information include:
Name and age (or expected age range),
information about your device, operating system, browser and IP address,
unique identifiers associated with your device,
details of the web pages you have visited,
Products you have looked at online (including information about products you have searched for, viewed, purchased or added to your online shopping cart),
the length of time you spend on certain areas of the Website or Application together with the date and time of your visit/use,
Personal data included in user-generated content (such as blogs and social media posts),
Your social media username or ID, and
Social media profile picture and other social media profile information (such as number of followers).
A cookie is a small file of letters and numbers that we place on your computer, mobile phone or tablet if you agree to this.
We use your personal data to operate, provide, develop, and improve the products and services we offer, including the following:
Your registration as a new customer.
Processing and delivery of your orders.
Manage your relationship with us.
Enable you to participate in promotions, contests and surveys.
To improve our website, applications, products and services.
Recommending/advertising products or services that may be of interest to you.
Enable you to access certain products and services offered by our partners and suppliers.
Comply with our legal obligations, including verifying your identity when necessary.
Fraud detection.
We will only process your personal data where we have a legal basis to do so. The legal basis depends on the purposes for which we have collected and used your personal data. In almost every case, the legal basis will be one of the following:
approval:
For example, if you provide your consent to receive certain marketing materials from us. You can withdraw your consent at any time, including by clicking on the 'unsubscribe' link at the bottom of any marketing email we send to you
a. We may need to share your personal data with third parties for the following purposes:
Sale of products and services: In order to provide products and services purchased on our marketplace from third parties, we may be required to provide your personal data to such third parties.
Working with Third Party Service Providers: We engage third parties to perform certain functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, analyzing data, providing marketing assistance, processing payments, transmitting content, assessing and managing credit risk, and providing customer service.
Business Transfers: As we continue to develop our business, we may sell or buy other businesses or services. In such transactions, customer information may be transferred with other business assets.
Fraud and Abuse Detection: We release account data and other personal data to other companies and organizations in order to protect against fraud, reduce credit risk, and comply with applicable law.
B. When we share your personal data with third parties, we:
we require them to consent to the use of your data in accordance with the terms of this Privacy Notice and our Privacy Policy and in accordance with applicable law; And
You only allow them to process your personal data for specified purposes and in accordance with our instructions. We do not allow these third party service providers to use your personal data for their own purposes.
We may transfer your personal data to locations in another country, if this is permitted by applicable laws in your location. There are risks inherent in such transfers.
In the event of an international transfer of your personal data, we must put in place the necessary measures to protect your data and to ensure the same level of protection available in the country of the data source. We will continue to respect your legal rights in accordance with the terms of this Privacy Notice and the applicable laws in your location.
We will take every reasonable step to ensure that we process your personal data for the minimum period necessary for the purposes set out in this privacy notice. Your personal data may be kept in an identifiable form only for as long as:
a. We maintain an ongoing relationship with you. This will enable us to improve your experience with us and ensure that you receive communications from us
B. Your personal data is necessary in connection with the purposes set out in this privacy notice and we have a valid legal basis
c. Duration of: (i) any applicable limitation period (i.e. any period during which anyone may bring legal action against us), and
We will actively review and securely delete personal data that we hold, or in some cases make it anonymised, when there is no longer a legal, business or consumer need to keep it.
We have put in place security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered or disclosed.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties whose work you need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
a. It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes during your relationship with us.
B. Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to access, rectify or erase your personal data, to object to or restrict the processing of your personal data, the right to request the transfer of your personal data to a third party, and to cancel Subscribe to our emails and newsletters.
Dr.. We can refuse to accept your request if it is unreasonable or if you fail to provide additional information necessary to confirm your identity.
If you have any questions or concerns about Lidcare Pharma's Privacy Notice or you are looking for more information about how we process your personal data, or you would like to exercise your legal rights in relation to your personal data, please contact our Data Privacy Officer by email in Egypt info@lidcarepharma .com
We will investigate any complaints about the way we manage personal data and ensure that we respond to all supporting complaints within the timescales specified.
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